10-Point SEO Checklist Every Website Should Pass

Search engines reward sites that get the basics right. Our Website Audit tool runs through ten checks on any URL you give it and hands back a clear pass/fail report.

Is the page reachable and returning a normal response? Is it served over HTTPS with a valid certificate? Does it have a properly sized title tag and meta description? Does it have exactly one H1 heading, the way search engines expect? Do all images have alt text, which matters for both accessibility and image search? Is there a mobile viewport tag, so the page renders properly on phones? Is the page a reasonable size, so it loads quickly? Does a robots.txt file exist, and a sitemap.xml?

Each check comes with a plain-language explanation of what passed or failed and why it matters, plus an overall score out of 100. You can download the whole report as a PDF to share with a client or keep for your records - no technical SEO background required to understand it. Once you've cleaned up the basics, run your outreach emails through our Spam Checker so your promotion of the new content actually gets seen.