5 Words That Are Secretly Hurting Your Email Deliverability

"Free", "guaranteed", "act now", "limited time", and "click here" are some of the most overused phrases in marketing email - and also some of the most heavily weighted spam triggers. None of them are wrong to use occasionally, but stacking several of them into one email is a fast way to get flagged.

Our Email Spam Checker keeps a running list of these trigger phrases and flags every occurrence in your subject and body, along with related issues like excessive capital letters and too many exclamation marks.

Rather than leaving you to guess at replacements, it automatically suggests softer alternatives - "free" becomes "complimentary", "act now" becomes "let us know soon", and so on - so your message keeps its meaning while sounding less like a mass blast and more like it came from a real person. Make sure the recipient list itself is clean first with our Email Validator.