Magnific: The AI Creative Platform Formerly Known as Freepik

Magnific is a full AI creative platform covering image, video, audio, and 3D generation, built by the same team behind Freepik. Rather than a single-purpose image generator, it combines dozens of AI tools, access to every leading AI model, and a 250-million-asset stock library into one workspace for individual creators, agencies, and enterprise teams.

What Is Magnific?

Magnific launched as an AI upscaler and has since expanded into a complete creative suite, formally rebranding from Freepik in 2026. It's used by more than 1 million subscribers, including agencies and brands like Coca-Cola, Ogilvy, R/GA, Guess, Delivery Hero, and Nu Bank, for campaigns, product photography, and film-style production.

Core Features

AI Image Generation and Editing

Magnific's AI Image Generator, Image Editor, Image Upscaler, and Image Extender cover generation, retouching, resizing, and upscaling up to 10K resolution, with tools like Variations and Cinematic Shot for exploring different directions from the same concept.

Character and Brand Consistency

Tools for casting characters and keeping brand style consistent let teams generate, edit, resize, and upscale visuals while keeping the same character or visual identity across every shot in a campaign.

Video Generation and Editing

The Video Generator, Video Project Editor, Clip Editor, and Video Upscaler support generating shots and full scenes, editing with precise control, and producing cinematic-quality output for campaigns and film work.

Audio Tools

Text to Speech, Sound Effect Generator, and Music Generator let teams create voices, sound effects, and original scores without leaving the platform.

3D Tools

3D Scenes and a 3D Generator allow building three-dimensional scenes from a single image, plus image-to-360 conversion for more immersive output.

Every Leading AI Model in One Place

Magnific gives access to top-performing generative models, including GPT Image 2, Nano Banana 2, Grok Imagine, Krea 2, Veo 3, Seedream 5, Seedance 2, Kling 3, Flux 2, ElevenLabs, Runway Gen 4.5, Wan, and Minimax, all selectable from a single interface rather than requiring separate subscriptions.

Spaces: A Node-Based Creative Canvas

Spaces is Magnific's node-based canvas for building reproducible workflows, branching ideas, comparing versions, and collaborating with a team in one place instead of scattering work across separate tools.

MCP, API, and Agents

Magnific can be connected via MCP to AI agents like Claude, ChatGPT, and Cursor, or accessed through a full API covering image, video, audio, and stock content, and custom agents can be built around a brand's own reference material and workflow rules.

250M+ Stock Library

Alongside its AI tools, Magnific includes Freepik's original stock library of more than 250 million photos, vectors, illustrations, icons, 3D assets, video, audio, templates, mockups, and fonts, licensed for commercial use.

Pricing Plans

Magnific offers a free tier to start, alongside paid Business and Enterprise plans. Business plans are built for creative teams and agencies with shared credits, collaborative workflows, and access to every AI model, while Enterprise plans add full legal indemnification, enterprise-grade security (GDPR, ISO/IEC 27001, SOC 2), unlimited users, custom SSO, and dedicated support.

Who Uses Magnific?

Why Choose Magnific

Magnific's core advantage is breadth combined with control: instead of picking one AI model or one media type, users get access to the industry's leading models across image, video, audio, and 3D, plus a 250-million-asset stock library, all inside one collaborative workspace. Spaces and Projects add team-level organization and reproducible workflows on top, which is part of why enterprise clients like Delivery Hero and Job&Talent rely on it as a core part of their content production stack.

Frequently Asked Questions

Is Magnific the same company as Freepik?

Yes. Freepik is now Magnific: same team and technology, redesigned as a full AI creative platform covering images, video, audio, 3D, collaborative tools, and the original 250M+ stock asset library.

Is stock content still available, or is everything AI-based now?

Both. Magnific includes the full stock library of photos, vectors, illustrations, icons, 3D, video, audio, templates, mockups, and fonts, alongside its complete suite of AI creative tools.

Who owns the content generated on Magnific?

Users own everything they generate. Magnific states it does not train on user data, and all generated content comes with a full commercial AI license.

What happened to existing magnific.ai upscaler subscriptions?

Existing magnific.ai upscaler subscriptions continue with no disruption at their original pricing, while the broader magnific.com platform adds 40+ AI models, audio tools, collaborative Spaces, and the stock library on top.

Does Magnific offer an API for developers?

Yes. Magnific provides image, video, audio, and stock APIs, plus an MCP integration for connecting Magnific's tools directly into AI agents like Claude and ChatGPT.

Is Magnific suitable for teams and enterprises?

Yes. Business plans offer shared credits and collaborative workflows for agencies and creative teams, while Enterprise plans add legal indemnification, security compliance, unlimited users, and dedicated support for organizations where content production is mission-critical.

Notable Productions

Magnific has been used for real commercial and creative work at scale, including a Puma x Manchester City kit campaign built with a hybrid 3D and AI workflow, and Magnific Originals such as Chronicles of Bone, a dark fantasy series that reached millions of views, and Candela, a romantic drama presented at Cannes Lions 2026. These productions are used by the company as proof points for what its combined image, video, and 3D tools can support beyond simple single-image generation.

Plugins and Where You Already Work

Rather than requiring users to leave their existing tools, Magnific offers plugins so generation, upscaling, and editing can happen directly inside other creative software, along with a dedicated mobile app and a Figma plugin for teams that prefer to stay inside their existing design workflow.

Does Magnific offer legal protection for AI-generated content?

Enterprise plans include full legal indemnification for AI-generated content used commercially, alongside compliance certifications like GDPR, ISO/IEC 27001, and SOC 2, making it procurement-ready for larger organizations from day one.